![]() These principles are fundamental building blocks for creating visual meaning, especially in the field of logo design. Understanding how a design is interpreted and perceived is a crucial asset that visual hierarchy and communicators aspire to possess. In the jargon of psychology, gestalt refers to the basic principles that aid us in visually perceiving order.ĭesigners are often curious about what happens when someone’s eye meets their design creation, and how their mind reacts to the piece being shared. Derived from the German word for “shape”, pattern”, “structure”, or “shape”, it hints at the overall look of something that is greater than the sum of its parts. Since then, the word Gestalt has been thrown around a lot in design. Kurt Koffka, Wolfgang Kohler, and Max Wertheimer are the prominent founders of the collection of principles and theories, collectively known as the Gestalt Effect. ![]() In the 1920s, a group of German psychologists came up with a series of theories of visual perception, analysing how humans group together different objects into a single coherent whole or in groups, when presented with separate elements arranged together in a particular way. In this post, he discusses Gestalt Theory and the role it plays in Logo Design. This is a superb guest blog post from Evan Brown, who is a Marketing Manager and Blogger over at DesignMantic. The part that is predicted is translated into sensory information which can be organized.As part of my plan for 2017 to roll out more frequent content, I’m also pulling in guest posts from the Logo Geek community to share graphic design insights and wisdom that I can learn from too. This means that our brains are able to create a predictable perception that is more than the sum of its sensory inputs. It considers the idea of the whole being different from the sum of the included parts. The word “gestalt” stems from the idea of making meaning of patterns and perceiving information as a meaningful, organized whole. We create forms out of sensation components based on Gestalt. Gestalt’s principles can help us understand visual perception because one of the required processes that is within our vision is form. We use Gestalt Principles to organize these shapes in varying ways. This means that certain information that is familiar to us makes it harder to be perceived as something different.įig. The last principle that we tend to use is pragnanz, which coincides with the principles of continuity and closure where we perceive objects as concise or meaningful. When we see a square that may be fragmented, we are more likely to perceive it as a complete square. This means that in the visual information that we perceive, things that are closer to each other are more likely to be grouped together (Fig.11.8.1).Īlso, we organize what we perceive into complete objects rather than incomplete, which is the closure principle. In a figure that has dotted lines, we tend to see a straighter line instead of a line that is more jagged.Īnother principle that we use is proximity, where we organize and group things together in a way where it is meaningful in terms of perception. We might also use the principle of continuity where we tend to see the stimuli perceived in a smoother, continuous way compared to a discontinuous way. For example, when we see a picture with various shapes, we tend to group shapes that are similar to one another rather than different shapes. The second principle that we tend to use is similarity, in which we take visual information and interpret it into groups. ![]() The ability to interpret our sensory information is based on what is perceived as figure and what is perceived as ground (Peterson & Gibson, 1994 Vecera & O’Reilly, 1998). Figure explains the object that our field focuses on, while ground is our background information. The first Gestalt principle is figure-ground relationship which we piece the world visually into figure then ground. Know what Gestalt principles can help us with understanding visual perception. Be able to explain the six Gestalt principles, e.g.
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